The English Federation of Disability Sport (EFDS) has unveiled a new guide to inclusive communications. Written in partnership with Big Voice Communications, it supports providers to reach a wider audience, including more disabled people. It aims to address the main communication barriers that many people experience in sport and physical activity, which also stop disabled people from accessing some opportunities. As well as providing better practice guidance on planning, terminology and language, it explains the purpose of accessible formats and shows how providers can get the best from their communications.
In 2012, EFDS research on barriers to participation showed that communication can enhance experiences or restrict disabled people from being active. This applies to all aspects of marketing and delivery, at all levels.
Although the proportion of disabled people who are playing sport once a week has seen a slight increase in recent years, disabled people are still half as likely to be taking part in sport as non-disabled people (18.5 per cent compared to 39.2 per cent).
The way in which disabled people access communications may be different to non-disabled people and those with different impairments have different needs or experience different barriers to accessing information.
The guide is available in various formats, including as an accessible PDF. For more information and to access the guide, go to: www.efds.co.uk