Media group Emap is reorganising to create an independent face to face event company to run events such as the Education Show, Naidex and BETT. Emap Connect is to be rebranded as i2i Events Group and restructured as a standalone operating company.
The Group’s portfolio also includes the World Retail Congress, Spring Fair International, RWM, BVE and Pure London.
The i2i Events Group is being headed up by Mark Shashoua, whose immediate focus is to build an international sales team and seek expansion opportunities in fast-growing overseas markets, particularly China, Latin America and Singapore.
“This is a great opportunity to grow our brands globally and it has given us the freedom to make our own investment choices” said Mr Shashoua. “We will be investing in great content at all our events and will give further focus to delivering operational excellence for visitors and exhibitors.”